Career Clusters - Hospitality and Tourism


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Hospitality, Recreation and Tourism

Marketing Principles

Prerequisite: None

 

Marketing Principles is the foundational course for the Hospitality, Recreation & Tourism, Marketing and Management and Marketing Communications and Promotion Pathways. Marketing Principles

addresses all the ways in which marketing satisfies consumer and business needs and wants for products

and services. Students develop a basic understanding of Employability, Foundational and Business

Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management,

and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based Enterprises, and DECA application experiences should be incorporated in this

course.

 

Hospitality, Recreation & Tourism Essentials

Prerequisite: Marketing Principles

 

The second course in the Hospitality, Recreation & Tourism Pathway educates students on the basics of marketing and business in relation to the Hospitality, Recreation, and Tourism industry in the U.S. and abroad. Students will study destination geography, world economies, and historical timelines related to major segments of the hospitality industry. Students will determine how the lodging industry uses marketing to achieve its goals. The vital roles of group, convention and meeting planning, human relations, communications and ethics will be discussed along with the recreation industry segment.

 

Hospitality, Recreation & Tourism Management

Prerequisite: Hospitality, Recreation & Tourism Essentials

 

The third course in the Hospitality, Recreation & Tourism Pathway will ensure that students develop a leadership perspective about social, environmental, economic and consumer factors impacting the HRT industry. Students will analyze operations, control systems, management structures, service levels, cost effective operations and related technology. Students will demonstrate skills in handling legal and liability issues and human resources functions. Throughout the course, students will develop an innate understanding that exemplary customer service skills define success in the industry.

 

Career Opportunities:

• Front Office Manager

• Executive Housekeeper

• Director of Sales & Marketing

• Chief Engineer

• Director of Human Resources

• Rooms Division Manager

• Director of Security

• Controller

• Food & Beverage Director

• Resident Manager

• Director of Operations

• General Manager

• Regional Manager

• Quality Assurance Manager

• Corporate Management

• Lodging Management

• Owner/Franchisee

• Administrative Support

• Uniformed Services Support

• Communications Supervisor

• Front Desk Supervisor

• Reservations Supervisor

• Laundry Supervisor

• Room Supervisor

• Bell Captain

• Shift Supervisor

• Sales Professional

• Night Auditor

• Front Desk Employee

• Valet Attendant

• Bell Attendant

• Door Attendant

• Concierge

• PBX Operator

• Reservationist

• Guestroom Attendant

• Public Space Cleaner

• Laundry Attendant

• House Person

• Maintenance Worker

• Van Driver Executive Director

• Assistant Director

• Director of Tourism Development

• Director of Membership Development

• Director of Communications

• Director of Visitor Services

• Director of Sales

• Director of Marketing and Advertising

• Director of Volunteer Services

• Director of Convention and Visitors Bureau

• Market Development Manager

• Group Sales Manager

• Events Manager

• Sales Manager

• Destination Manager

• Convention Services Manager

• Heritage Tourism Developer

• Travel Agent (Commercial & Vacation)

• Event Planner

• Meeting Planner

• Special Events Producer

• Nature Tourism Coordinator

• Tour and Travel Coordinator

• Tourism Marketing Specialist

• Transportation Specialist

• Welcome Center Supervisor

• Visitor Center Counselor

• Tourism Assistant

• Executive Assistant

• Tour Guide

• Tour Operator

• Motor Coach Operator

• Tour and Ticket Reservationist

• Interpreter

• Business to Business Salesperson